CounterFlow Solutions is a strategic advisory firm focused on unlocking growth and operational excellence at the intersection of technology, transportation, and investment.

We help companies and investors navigate complexity, align strategy with innovation, and deploy AI and automation where it creates the greatest impact. Led by founder Dan Garretson — a seasoned advisor with 25+ years of experience — we bring a rare blend of strategic clarity, technical fluency, and commercial insight to every engagement.

Our Services

• AI & Digital Strategy: We demystify AI and help you identify practical, high-ROI use cases — from automation and pricing optimization to intelligent operations and customer-facing tools. Our work goes beyond the buzzwords to deliver results.
  • AI Opportunity Mapping & Roadmaps
  • AI Readiness Assessments
  • Human-in-the-Loop System Design
  • AI-Enhanced Operating Models
  
  
• Pricing & Revenue Strategy: We use advanced analytics and market insights to help B2B companies unlock margin, reduce leakage, and scale revenue.
  • Pricing Transformation Programs
  • Deal & Discounting Analytics
  • Revenue Growth Enablement
  • Sales Team Strategy Support


• M&A Strategy & Due Diligence: We support investors and operators through the full M&A lifecycle — identifying targets, evaluating AI and tech capabilities, and building post-acquisition value creation plans.
  • Strategic and Commercial Diligence
  • AI & Data Capability Assessment
  • Acquisition Target Screening
  • Post-Merger Integration Planning


• Operational Excellence & Transformation: We combine deep operational insight with forward-looking innovation to streamline processes, improve resilience, and drive measurable gains.
  • Business Process Redesign
  • Technology Modernization Strategy
  • Performance Management Frameworks
  • Digital Maturity Assessments

Who We Serve

• Private equity firms and portfolio companies
• Mid-market logistics, mobility, and tech companies
• Public-sector agencies focused on smart infrastructure
• Founders and executive teams navigating growth or disruption

Why CounterFlow

At CounterFlow Solutions, we translate big ideas into strategic plans — and strategic plans into operational reality. Whether you’re exploring how AI can reshape your business, preparing for a transaction, or driving post-acquisition growth, we help you move faster and smarter.

From Strategy to Execution

We don’t just deliver slide decks — we help you get results. Whether you need high-level guidance, interim leadership, or hands-on execution support, we tailor our approach to meet your needs. We work directly with your team or bring in trusted experts to ensure that strategic plans become measurable outcomes.

Let us help you build what’s next.